Designing with user needs at the forefront

I'm a talented designer with a strong understanding of the design principals and tools, together with a deep passion for designing with user needs as the driver. 

I completed a design certificate at Shillington College in London in 2014 and since then I have been applying my passion for design to everything I do. 


My design process

Start with user needs

Gathering qualitative data from user research is always the first step in my design process. 

Sketch, iterate, create

I start with sketches, and I verify the concept with users. It's only once I've refined something in a lo-fo that I begin designing it hi-fi.  

The whole experience

Design is wholistic. It needs to connect users across the full range of the service while meeting their needs. 


Here are some examples ...